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| ASSOSPORT |
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The sports goods manufacturing industry is a real competitive and distinguishing asset for the Italian economy.
The industry, though, is one of Italy's "best kept secrets" as there is actually very little awareness of the industrial and economic weight of the sector.
Increasing the awareness of decision makers and public opinion of this formidable contributor to the strength and status of the Made in Italy label is therefore absolutely essential.
At the same time, the sector Association
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needs to undergo a process of reorganisation and growth.
In other words, what is required is a representative body which is able to serve the needs of the various manufacturing families, valorising the individual merits of each within a coherent and unified lobbying framework.
Giancarlo Zanatta
President of Assosport
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